Private Label Hair Care Manufacturer in Turkey
Rowe Cosmetics is a private label hair care manufacturer in Istanbul, producing shampoos, conditioners, hair masks, serums, oils and mists under your brand. Start from one of our proven formulas, bring your own, or co-develop a new one with our cosmetic chemists — then we handle packaging, filling, labelling and export-ready palletising under one roof.

Build a complete hair care range with one manufacturer
Most hair care brands grow as a routine rather than a single SKU: a cleanser, a conditioner, a weekly treatment and a leave-in product that finishes the look. When those products come from different suppliers, fragrance, texture and packaging quickly drift apart. Working with a single private label hair care manufacturer keeps the whole line consistent — the same fragrance family, a matching bottle-and-jar system and one quality standard across every batch.
Our Istanbul facility runs fully automated filling lines with a capacity of 40,000 units per day, so a line that starts with three products can scale to a full collection without changing supplier. Around 95% of our raw materials come from European suppliers, vegan raw materials are prioritised, and our formulas are developed in line with EU Cosmetics Regulation (EC) No 1223/2009. If you already have a formula, see our contract manufacturing service; if you prefer to launch faster from a ready base, our private label manufacturing model is the shorter route.
Hair care products we manufacture
Each product type below is available as a ready formula you can adapt, or as a fully custom development with our R&D team.

Shampoos
Daily, strengthening and scalp-focused shampoos with actives such as biotin, keratin and rosemary oil. Sulfate-free systems are available as a formulation option.
Learn more →Conditioners
Rinse-off conditioners with argan oil and panthenol for detangling and softness, in fine-hair light textures or richer versions for dry and coloured hair.
Hair masks
Weekly treatment masks built around keratin, collagen, coconut oil and aloe vera. Creamy, dense textures suited to jars, tubes or single-use sachets.
Hair serums
Lightweight leave-in serums with argan oil, jojoba oil and vitamin E for shine, frizz control and split-end care.
Hair oils
Pre-wash and overnight oils blending coconut, castor and rosemary oils — a popular format for growth- and scalp-care positioning.
Hair mists
Spray-on leave-in mists for hydration and detangling, with UV-protection options for sun-exposed hair and a fragrance that matches the rest of your range.
How private label hair care customisation works
Every product is adjusted to your brand position, target hair type and price point. Our in-house laboratory handles formulation and product development, and R&D support is free of charge for our customers.
Formula and actives
Choose the hero ingredients your claims will be built on — keratin, biotin, argan, rosemary, collagen, panthenol — and set the level of performance you need. We can build vegan formulas, and vegan-certified products are possible.
Texture, viscosity and foam
A shampoo sold in a pump bottle needs a different viscosity from one in a flip-cap tube. We tune texture, foam and rinse feel to your packaging and to the hair type you target: fine, curly, coloured or damaged.
Fragrance and colour
A signature fragrance makes a hair line recognisable. We can develop one scent family across shampoo, conditioner, mask and mist, and adjust colour to suit transparent or opaque packaging.
Formats for different channels
Retail, e-commerce, salon back-bar and hotel amenity programmes all need different sizes. We produce travel minis, standard retail sizes and larger professional formats from the same formula.
Packaging options for hair care
| Product | Typical packaging | Notes |
|---|---|---|
| Shampoo & conditioner | PET or HDPE bottles with flip-cap, disc-top or pump | Recycled and eco-conscious bottle options available |
| Hair mask | Jars, squeeze tubes, sachets | Tubes suit e-commerce; jars suit salon and premium retail |
| Hair serum & oil | Glass or PET bottles with dropper or pump | Amber glass is common for oil and growth-focused lines |
| Hair mist | Bottles with fine-mist sprayer | Sprayer choice affects spray pattern and user experience |
From brief to shipment: our hair care process
Brief and product plan
You share your target market, hair types, preferred actives, packaging ideas and budget. We recommend a product mix and suitable formula routes.
Formulation and sampling
Our chemists adapt a ready formula or develop a new one and send samples. You test, give feedback and we refine until you approve.
Packaging and artwork
We help you select and source bottles, tubes, jars and closures, and support label and box design. You provide the brand assets and approve the final artwork.
Production and filling
Approved formulas are produced and filled on our automated lines in Istanbul under ISO 22716 GMP, with quality control at each stage.
Labelling, boxing and shipment
We label, box and palletise your order with professional export packaging and prepare it for shipment to your warehouse or distributor.
Why brands choose private label hair care from Turkey
Private label hair care from Turkey combines short supply routes to Europe and the Gulf with a mature cosmetics supply chain. We export to brands in Germany, the UK, Switzerland, the Netherlands, the USA, the UAE, Saudi Arabia, Qatar and Kuwait. Our quality system is certified to ISO 22716 (Cosmetics GMP) and ISO 9001, and we also hold The Vegan Society trademark and a Halal certificate — useful when you sell into markets where these matter. Learn more about our lines and quality control on the facility page, or browse our full product range, including body care to extend a hair line into a complete bath-and-body collection.
Frequently Asked Questions
Can I use my own hair care formula?
Yes. We can produce your existing formula under our contract manufacturing service, or our chemists can review and optimise it before production.
What is the minimum order quantity for private label hair care?
MOQ is flexible and depends on the product, the formula and the packaging you choose. Share your plans and we will quote accordingly.
Can you make sulfate-free or vegan hair care?
Yes. Sulfate-free cleansing systems are available as a formulation option, vegan raw materials are prioritised, and vegan-certified products are possible.
Do you help with bottles, labels and boxes?
Yes. We support packaging selection and sourcing, label and box design, and we handle labelling, boxing and palletising for export.
How long does it take to launch a hair care line?
Timing depends on formula development, sampling rounds and packaging availability. We agree a plan with you after the brief; contact us for a project-specific schedule.
Plan your private label hair care line
Tell us which products, actives and packaging you have in mind. We will recommend formulas, send samples and prepare a quote for your hair care range.
Request a Manufacturing Quote
Tell us the product type, estimated quantity, packaging preference and target market — our manufacturing team will get back to you.
- Phone / WhatsApp
- +90 531 835 49 89 · WhatsApp
- export@rowecosmetics.com
- Factory
- Rowe Kozmetik San. ve Tic. Ltd. Şti.
Gökevler Mh. Pasiad San. Sit. 563. Sk. No:3-5J, Esenyurt / İstanbul
ISO 22716 (GMP) · ISO 9001 · The Vegan Society · Halal