Private Label Shampoo Manufacturer
As a private label shampoo manufacturer in Istanbul, Rowe Cosmetics develops, fills and labels shampoos under your brand — from keratin and biotin strengthening shampoos to sulfate-free and scalp-care formulas. Start from a proven base or create a custom shampoo with our in-house chemists, and we deliver it boxed, palletised and ready for export.
Shampoo is the product your customers judge first
Shampoo is usually the first product a customer buys from a hair care brand and the one they repurchase most often. They judge it in seconds: how it foams, how it rinses, how the hair feels once dry and how long the scent lasts. That makes the cleansing system, the conditioning agents and the fragrance just as important as the headline active on the label.
Our chemists balance these elements for your target hair type and price point. You can begin with one of our ready shampoo formulas through private label manufacturing, or bring your own formula for contract manufacturing. Either way, R&D support is free of charge, and formulas are developed in line with EU Cosmetics Regulation (EC) No 1223/2009.
Shampoo types we produce
Keratin shampoo
Strengthening shampoos with keratin for damaged, chemically treated or heat-styled hair — often paired with a keratin mask in the same line.
Biotin and rosemary shampoo
Scalp-focused shampoos combining biotin and rosemary oil, suited to hair-growth and thickening positioning with carefully worded, compliant claims.
Sulfate-free shampoo
Gentler cleansing systems without sulfates, a formulation option for coloured, curly or sensitive-scalp ranges.
Daily and family shampoo
Mild, balanced shampoos for frequent use, in larger formats for family and value retail.
Salon and professional shampoo
Back-bar sizes and professional-grade formulas for salons, with matching conditioners and treatments.
Hotel amenity shampoo
Mini bottles and dispenser refills for hotels and HoReCa, with a signature scent that matches your guest amenities.
Custom shampoo options
Cleansing system
Choose between classic foaming systems and sulfate-free shampoo manufacturing with milder surfactants. We adjust foam volume and rinse feel so the shampoo performs as your customers expect.
Actives and claims
Keratin, biotin, rosemary oil, panthenol, argan oil, aloe vera and plant extracts are among the most requested actives. We guide you on which claims your formula can support and keep them within regulatory limits.
Viscosity, colour and fragrance
Viscosity is matched to your closure: thicker for flip-caps, flowing for pumps. We can make clear, pearlescent or coloured shampoos and develop a fragrance that runs across your whole range.
Vegan and certification needs
Vegan raw materials are prioritised and vegan-certified products are possible. We also hold a Halal certificate, which is relevant for many Gulf buyers.
Shampoo packaging and formats
| Format | Common use |
|---|---|
| Travel and hotel minis | Amenity kits, sample sets, subscription boxes |
| Retail bottles with flip-cap or disc-top | Pharmacy, supermarket and e-commerce |
| Pump bottles | Premium retail, salon counters, bathroom display |
| Large professional bottles and refills | Salon back-bar, hotel dispensers, family sizes |
| Recycled or eco-conscious bottles | Sustainability-positioned brands |
What to prepare before requesting a shampoo quote
- Target hair type and main customer promise (strengthening, volume, colour care, scalp care)
- Preferred actives or an existing formula, if you have one
- Sulfate-free, vegan or Halal requirements
- Bottle size, material and closure type — or a request for our recommendations
- Fragrance direction and desired colour or appearance
- Target markets and sales channels (retail, e-commerce, salon, hotel)
- Estimated first order and reorder volumes
Extend your line: conditioner, mask and shower gel
A shampoo sells better as part of a routine. The same fragrance and packaging system can be carried into conditioners, hair masks, serums and oils from our wider private label hair care range. You can also add a shower gel or body wash with the same scent; see our body care manufacturing options. All products are made under ISO 22716 GMP on automated lines with a capacity of 40,000 units per day — details on our manufacturing facility page.
Frequently Asked Questions
Can you manufacture sulfate-free shampoo?
Yes. Sulfate-free cleansing systems are available as a formulation option, and we tune foam and viscosity so the shampoo still performs well in use.
Can I launch with a single shampoo SKU?
Yes. You can start with one shampoo and add a conditioner or mask later using the same fragrance and packaging system.
What is the MOQ for private label shampoo?
MOQ is flexible and depends on the formula, the bottle and the decoration you choose. Send us your requirements and we will prepare a quote.
Can you make a keratin shampoo for a professional salon range?
Yes. Keratin shampoos can be produced in back-bar sizes for salons alongside retail bottles for aftercare, using the same formula and a matching conditioner or mask.
Will I receive samples before production?
Yes. We send samples for your approval and refine the formula based on your feedback before mass production.
How long does shampoo production take?
It depends on formula development, sampling rounds and packaging sourcing. We share a project plan once the brief is agreed; get in touch for details.
Get a quote for your private label shampoo
Share your hair type focus, actives and bottle preferences, and our team will recommend a formula route and send you samples and pricing.
Request a Manufacturing Quote
Tell us the product type, estimated quantity, packaging preference and target market — our manufacturing team will get back to you.
- Phone / WhatsApp
- +90 531 835 49 89 · WhatsApp
- export@rowecosmetics.com
- Factory
- Rowe Kozmetik San. ve Tic. Ltd. Şti.
Gökevler Mh. Pasiad San. Sit. 563. Sk. No:3-5J, Esenyurt / İstanbul
ISO 22716 (GMP) · ISO 9001 · The Vegan Society · Halal