Private Label Cosmetics Manufacturer for US Brands
Rowe Cosmetics is a private label cosmetics manufacturer for US brands that want European-grade ingredients and a factory that can scale with them. From our ISO 22716 certified factory in Istanbul we develop, fill and pack skin care, hair care, body care and fragrance under your label, and supply the formula and facility information your team needs for MoCRA compliance.

Why US brands import cosmetics from Turkey
Many American founders, Amazon and Shopify sellers and salon brands look beyond domestic fillers for three reasons: ingredient quality, formula flexibility and room to scale. Turkey offers all three.
- European ingredient base: about 95% of our raw materials come from European suppliers, and our formulas are developed in line with EU Regulation (EC) No 1223/2009, one of the strictest cosmetic frameworks in the world.
- Clean and vegan positioning: vegan raw materials are prioritised and The Vegan Society trademark is available for qualifying products.
- Formula ownership options: bring your own formula, co-develop one with our chemists, or launch faster with our proven bases. R&D support is free.
- Capacity: automated lines producing up to 40,000 units per day, so a successful launch does not force you to change manufacturer.
Popular categories for the US market

Active skin care
Peeling serums with glycolic and salicylic acid, niacinamide and zinc PCA creams, toners and ceramide moisturisers for DTC skin care brands.
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Hair care
Biotin, keratin and rosemary shampoos, argan conditioners and rosemary hair oils, a strong category for salon and online brands.
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Fragrance
Eau de parfum, body mists and room sprays, developed in line with IFRA guidelines.
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Hand soap and cleaning
Liquid and foaming hand soaps and plant-based surface cleaners for home and hospitality brands.
Learn more →MoCRA, labelling and your responsibilities
The Modernization of Cosmetics Regulation Act (MoCRA) introduced new FDA requirements for cosmetics sold in the United States, including facility registration, product listing, safety substantiation and adverse event reporting. Most product-level obligations sit with the responsible person, the manufacturer, packer or distributor whose name appears on the label, which for private label products is usually your brand or US importer. Rules and exemptions change, so please confirm your obligations with a US regulatory adviser.
We support you with the information these steps typically require: full formula and ingredient list, facility details, GMP certification, batch records and product specifications.
US label points to plan early
- Ingredient declarations follow FDA naming, which occasionally differs from EU INCI (for example “Water” rather than “Aqua”).
- Net contents are usually shown in both US customary and metric units.
- The label should name your company as responsible person and show the country of origin.
- Sunscreens are regulated as over-the-counter drugs in the US, not as cosmetics. We produce SPF products verified by SPF test, but US sunscreen launches carry additional requirements that should be reviewed before development.
Working with us from the United States
Discovery call
We discuss your products, channels (Amazon, Shopify, retail, salon) and target cost per unit, across time zones by e-mail, video call or WhatsApp.
Formula and samples
Choose a ready formula via private label manufacturing or develop a custom one; samples ship to you for testing.
Packaging and US artwork
We source containers and help you finalise English labels with FDA-style ingredient lists.
Compliance information
We provide formula, ingredient and facility information for your MoCRA listing and safety substantiation.
Production and export
Filling, labelling, boxing and palletising, packed for export to your US warehouse or fulfilment centre.
Checklist for US brands
- Who acts as responsible person on the label
- US importer or customs broker arranged
- English label copy and claims reviewed
- Delivery address (3PL, Amazon prep centre or own warehouse)
- Vegan or clean-beauty positioning required
- Forecast for the first and repeat orders
Frequently Asked Questions
Are your products compliant with MoCRA?
MoCRA obligations are shared between facilities and the responsible person, usually your brand. We supply formula, ingredient and facility information to support your compliance; please confirm your specific duties with a US regulatory adviser.
Can you make SPF products for the US?
We manufacture SPF products verified by SPF test, but in the US sunscreens are OTC drugs with separate requirements. Discuss this with us and your adviser before development starts.
Can I bring my existing formula from another manufacturer?
Yes. Through contract manufacturing we can produce your formula, or our chemists can review and improve it.
What is your minimum order quantity?
MOQ is flexible and depends on the product, formula and packaging. Tell us your plans and we will quote a sensible starting quantity.
Do you ship to the US?
We prepare professional export shipments with boxing, labelling and palletising. Your forwarder or importer handles US customs entry.
Get a quote for your US private label line
Share your product list, target price and launch channel, and our export team will come back with formula options and pricing. E-mail export@rowecosmetics.com or WhatsApp +90 531 835 49 89.
Request a Manufacturing Quote
Tell us the product type, estimated quantity, packaging preference and target market — our manufacturing team will get back to you.
- Phone / WhatsApp
- +90 531 835 49 89 · WhatsApp
- export@rowecosmetics.com
- Factory
- Rowe Kozmetik San. ve Tic. Ltd. Şti.
Gökevler Mh. Pasiad San. Sit. 563. Sk. No:3-5J, Esenyurt / İstanbul
ISO 22716 (GMP) · ISO 9001 · The Vegan Society · Halal
