Private Label Serum Manufacturer
As a private label serum manufacturer, Rowe Cosmetics develops and produces face serums under your brand in our Istanbul factory. Start from a proven formula such as our glycolic and salicylic acid peeling serum, or brief us on a custom serum and our chemists will build it around your hero actives and packaging.
Custom face serum manufacturing, built around the active
A serum is usually the hero of a skincare line, and customers judge it on one or two ingredients. That makes the formulation work more demanding: the active has to stay stable, be delivered at a meaningful and EU-compliant level, and feel pleasant on the skin. Our in-house R&D laboratory handles this for you, free of charge, whether you are adapting one of our serums or developing a new one.
We produce water-based serums, gel serums, emulsion serums and oil serums, and fill them on automated lines under ISO 22716 cosmetics GMP. Most of our raw materials come from European suppliers, and vegan formulas are possible for every serum type below. Serums sit naturally alongside the rest of our private label skincare range, so you can build a matching cleanser, moisturiser and sunscreen around them.
Serum types we manufacture
Hyaluronic acid serum
Hydrating serums combining different molecular weights of hyaluronic acid, often with panthenol, glycerin or ceramides for a plumper, smoother look.
Vitamin C serum
Radiance serums using ascorbic acid or stable derivatives such as ascorbyl glucoside or sodium ascorbyl phosphate, chosen to suit your packaging and shelf-life needs.
Niacinamide serum
Serums for oily, blemish-prone or uneven skin, frequently combined with zinc PCA to support a clarifying positioning.
Peeling serum
Exfoliating serums with AHA and BHA. Our proven facial peeling serum combines glycolic and salicylic acid at controlled pH.
Peptide and anti-ageing serums
Firming-positioned serums with peptides and supporting actives; retinoid options can be developed within current EU limits.
Facial oil serums
Anhydrous blends of plant oils and vitamin E for dry skin or night routines.
Key formulation decisions for your serum
| Decision | Options | What it affects |
|---|---|---|
| Hero active and level | Single active or a combination | Claims, price point, stability |
| Base | Water, gel, emulsion or oil | Texture, absorption, packaging choice |
| pH | Set per active | Performance of acids and vitamin C, skin comfort |
| Fragrance | Fragrance-free or lightly scented | Sensitive-skin positioning, brand identity |
| Preservation | Selected for the formula and pack | Safety over the product's life after opening |
| Vegan status | Vegan raw materials or vegan-certified product | Label claims and target markets |
Serum packaging
Serum packaging does more than hold the product. Vitamin C and some peptides are sensitive to air and light, while acids need packaging that tolerates a low pH. We help you choose a pack that protects the formula and fits your brand:
- Dropper bottles in clear, frosted or amber glass, the classic serum look
- Airless pumps that limit air contact for sensitive actives
- Pump bottles in glass or plastic for gel and emulsion serums
- Ampoule-style and travel sizes for kits, samples and gift sets
- Recycled and eco-conscious materials where they suit the formula
Viscosity is adjusted to the chosen closure, and every formula is checked for compatibility in its final pack. We also support label and box design and deliver finished serums boxed and palletised.
Three ways to work with us as your private label serum manufacturer
If you want to launch quickly, our private label serum programme lets you adapt a proven formula. If you already have a serum formula, we can produce it through contract manufacturing. For a new active combination or a unique texture, our formulation team develops it from your brief. Many brands pair a serum with a daily SPF; see our sunscreen manufacturing page for that step.
How we produce your serum
Serum brief
You share the hero active, skin concern, target market, texture preference, claims you want to make and the packaging style you have in mind.
Formula proposal and samples
We propose a proven formula or develop a new one and send samples for you to test on texture, finish and scent.
Refinement and approval
We adjust the formula based on your feedback and check it in the chosen packaging before you approve it.
Packaging and artwork
We source droppers, airless or pump bottles and support label and box design. You approve the artwork and ingredient list.
Production and filling
The serum is produced and filled on automated lines, checked by quality control and released.
Packing and shipment
Finished serums are labelled, boxed and palletised in export-ready packaging for delivery.
Frequently Asked Questions
Can I launch a serum with my own active combination?
Yes. Our chemists can build a serum around your chosen actives, checking compatibility, pH and EU-compliant use levels before sending samples.
Which vitamin C form do you recommend?
It depends on your positioning and packaging. Pure ascorbic acid gives a strong story but needs careful protection; derivatives are easier to stabilise. We advise on the best fit at the brief stage.
Can a peeling serum be sold as a daily product?
That depends on the acid levels and pH. Our chemists set these for the intended use, and the label will include suitable usage and sun-protection advice.
What is the minimum order for private label serums?
MOQ is flexible and depends on the formula and the packaging you select. Send us your brief for a tailored quote.
Can the serum be vegan and fragrance-free?
Yes. We prioritise vegan raw materials, can produce vegan-certified serums and can leave the formula fragrance-free.
How long does serum development take?
It depends on whether you start from a proven formula, how many sample rounds are needed and packaging availability. We share a timeline with your quote.
Start your serum project
Tell us the serum you want to launch, the actives you have in mind and your preferred packaging. We will reply with formula options and a quotation.
Request a Manufacturing Quote
Tell us the product type, estimated quantity, packaging preference and target market — our manufacturing team will get back to you.
- Phone / WhatsApp
- +90 531 835 49 89 · WhatsApp
- export@rowecosmetics.com
- Factory
- Rowe Kozmetik San. ve Tic. Ltd. Şti.
Gökevler Mh. Pasiad San. Sit. 563. Sk. No:3-5J, Esenyurt / İstanbul
ISO 22716 (GMP) · ISO 9001 · The Vegan Society · Halal